Hello Chasers,
How do you know if your social media and website links are working?
How do you know if you have pages that have been optimised to give you the best possible results for attracting leads?
There are software tools that allow you to assess your website, provide an output of links, metadata, word counts, and headers all dead simple to understand—and even more so that the ‘heavy lifting is all done for you.
One such tool is Semrush which simply helps you optimise your website for search engines.
Semrush works by giving you a lot of information that you can use to:
- find out what people are searching for on Google
- create new web content that is likely to attract traffic
- identify link-building opportunities
- tweak technical aspects of your site so that it achieves higher search rankings.
Using its keyword suggestion function as a guide for writing blog posts that are likely to be well received and perform will is another great feature. It can also tell you how difficult it will be to rank for specific search queries.
It will suggest websites that might be worth approaching for backlinks.
And it allows you to perform SEO audits on your website to find out if there are any technical improvements you can make to it that will help you achieve better search results – this is something we are currently doing with our new website.
We are using Semrush to perform a domain analysis on our own website — to see where SEO improvements could be made — and also on our competitor’s, to see how difficult it will be to outrank them in search results (or to find ways to do so).
You can also use it to perform a domain analysis on a website to see if it’s worth approaching its owner for a link from that site to yours — this is because external links (or ‘backlinks’) from high-quality websites to your content can really boost its performance in search.
It’s very easy to perform domain analysis in Semrush — you just enter a domain URL in its ‘domain overview’ section, and you get an immediate sense of how it’s performing in search engine results.
Some of the data provided include:
- An ‘authority score’
- The total number of visitors to the website per month
- The total number of external links (‘backlinks’) pointing to the website
- The total number of keywords the website ranks for, and the ‘search intent’ behind them
- Anchor text commonly used in links to the website
- Top performing keywords
- Display advertising stats
- Competing websites
Semrush has a FREE trial available and is designed for use by ordinary business owners. It is our go-to-tool for optimising our social media and website.
Check it out here: Semrush
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